{"id":4723,"date":"2026-07-08T08:44:03","date_gmt":"2026-07-08T00:44:03","guid":{"rendered":"https:\/\/www.sd-qq.com\/?p=4723"},"modified":"2026-07-03T10:03:48","modified_gmt":"2026-07-03T02:03:48","slug":"google-seo-beginner-guide","status":"publish","type":"post","link":"https:\/\/www.sd-qq.com\/ru\/google-seo-beginner-guide\/","title":{"rendered":"\u041f\u043e\u043b\u043d\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 \u0434\u043b\u044f \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u043f\u043e\u0434 Google SEO (\u0434\u043b\u044f \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u0445)"},"content":{"rendered":"

SEO \u0432 Google \u2014 \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0434\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0435 \u0441\u0430\u0439\u0442\u044b, \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0449\u0438\u0435\u0441\u044f \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0435\u0439. \u041f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 SEO \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u044e\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0414\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0439 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0442\u0440\u0430\u0444\u0438\u043a + \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/strong>.<\/p>\n

I. \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SEO?<\/h2>\n

SEO (Search Engine Optimization) \u2014 \u044d\u0442\u043e \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f, \u0446\u0435\u043b\u044c \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u043c:
\n\ud83d\udc49 \u041f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0441\u0430\u0439\u0442\u0430 \u0432 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435 Google<\/p>\n

II. \u0422\u0440\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0430 SEO \u0432 Google<\/h2>\n

1. \u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 (Content)<\/h3>\n

Google \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0435\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430.<\/p>\n

\u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430:<\/p>\n

    \n
  • \u0418\u043c\u0435\u0435\u0442 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c<\/li>\n
  • \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0435\u0448\u0430\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/li>\n
  • \u0427\u0435\u0442\u043a\u0430\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430<\/li>\n<\/ul>\n

    2. \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 (Structure)<\/h3>\n

    \u0412 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442\u0435:<\/p>\n

      \n
    • \u0423\u0440\u043e\u0432\u043d\u0438 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430<\/li>\n
    • \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u0441\u0441\u044b\u043b\u043e\u043a<\/li>\n
    • \u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f URL-\u0430\u0434\u0440\u0435\u0441\u043e\u0432<\/li>\n<\/ul>\n

      3. \u0412\u043d\u0435\u0448\u043d\u0438\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 (Backlinks)<\/h3>\n

      \u0412\u043d\u0435\u0448\u043d\u0438\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 Google \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0430.<\/p>\n

      III. \u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u044d\u0442\u0430\u043f\u044b SEO \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u043e\u0432, \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0435\u0439<\/h2>\n

      \u0428\u0430\u0433 1: \u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432<\/h3>\n

      \u0412\u044b\u0431\u043e\u0440:<\/p>\n

        \n
      • \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430<\/li>\n
      • \u0441\u043b\u043e\u0432\u0430 \u0441 \u0434\u043b\u0438\u043d\u043d\u044b\u043c \u0445\u0432\u043e\u0441\u0442\u043e\u043c<\/li>\n
      • \u0421\u043b\u043e\u0432\u0430, \u043e\u0442\u043d\u043e\u0441\u044f\u0449\u0438\u0435\u0441\u044f \u043a \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c<\/li>\n<\/ul>\n

        \u0428\u0430\u0433 2: \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b<\/h3>\n

        \u041a\u0430\u0436\u0434\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u0434\u043e\u043b\u0436\u043d\u0430 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442\u044c:<\/p>\n

          \n
        • \u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435<\/li>\n
        • \u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043c\u0435\u0442\u0430-\u0442\u0435\u0433\u0430<\/li>\n
        • \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 H1\u2013H3<\/li>\n
        • \u0410\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0442\u0435\u043a\u0441\u0442 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f<\/li>\n<\/ul>\n

          \u0428\u0430\u0433 3: \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430<\/h3>\n

          \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430:<\/p>\n

            \n
          • \u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043e\u0431\u044a\u0435\u043c\u043e\u043c 800\u20131500 \u0438\u0435\u0440\u043e\u0433\u043b\u0438\u0444\u043e\u0432<\/li>\n
          • \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0439 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u044f<\/li>\n
          • \u0422\u0430\u0431\u043b\u0438\u0446\u0430 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432<\/li>\n
          • \u0427\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b<\/li>\n<\/ul>\n

            \u0428\u0430\u0433 4: \u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u0441\u0441\u044b\u043b\u043e\u043a<\/h3>\n

            \u0421\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u00ab\u0441\u0435\u0442\u0435\u0432\u0443\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443\u00bb \u0441\u0430\u0439\u0442\u0430, \u0447\u0442\u043e\u0431\u044b \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 \u0432\u0435\u0441\u0430.<\/p>\n

            ","protected":false},"excerpt":{"rendered":"

            \u0418\u0437\u0443\u0447\u0438\u0442\u0435 \u0441 \u043d\u0443\u043b\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432 \u0434\u043b\u044f \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u043f\u043e\u0434 Google SEO, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430, \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443, \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043c\u0435\u0442\u043e\u0434\u044b, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u043d\u043e\u0432\u0438\u0447\u043a\u0430\u043c \u0431\u044b\u0441\u0442\u0440\u043e \u043e\u0441\u0432\u043e\u0438\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u0443\u044e \u043b\u043e\u0433\u0438\u043a\u0443 SEO \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0437\u0430\u0440\u0443\u0431\u0435\u0436\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>","protected":false},"author":1,"featured_media":4736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"\u5916\u8d38\u72ec\u7acb\u7ad9Google SEO\u4f18\u5316\u5165\u95e8\u6307\u5357\uff080\u57fa\u7840\u5b8c\u6574\u6559\u7a0b\uff09","_seopress_titles_desc":"\u4ece0\u5f00\u59cb\u5b66\u4e60\u5916\u8d38\u72ec\u7acb\u7ad9Google SEO\u4f18\u5316\uff0c\u5305\u62ec\u5173\u952e\u8bcd\u3001\u5185\u5bb9\u3001\u7ed3\u6784\u3001\u5916\u94fe\u7b49\u6838\u5fc3\u65b9\u6cd5\uff0c\u5e2e\u52a9\u65b0\u624b\u5feb\u901f\u638c\u63e1SEO\u57fa\u672c\u903b\u8f91\u5e76\u83b7\u53d6\u6d77\u5916\u5ba2\u6237\u3002","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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