{"id":4788,"date":"2026-07-31T08:42:07","date_gmt":"2026-07-31T00:42:07","guid":{"rendered":"https:\/\/www.sd-qq.com\/?p=4788"},"modified":"2026-07-24T18:01:41","modified_gmt":"2026-07-24T10:01:41","slug":"how-to-do-facebook-overseas-marketing","status":"publish","type":"post","link":"https:\/\/www.sd-qq.com\/fr\/how-to-do-facebook-overseas-marketing\/","title":{"rendered":"Comment mener une campagne de promotion \u00e0 l'international sur Facebook ? Guide pratique pour les entreprises de commerce ext\u00e9rieur souhaitant acqu\u00e9rir des clients \u00e0 l'\u00e9tranger"},"content":{"rendered":"<p class=\"isSelectedEnd\">\u968f\u7740\u5168\u7403\u6570\u5b57\u8425\u9500\u7684\u5feb\u901f\u53d1\u5c55\uff0cFacebook\u5df2\u7ecf\u6210\u4e3a\u5916\u8d38\u4f01\u4e1a\u5f00\u62d3\u56fd\u9645\u5e02\u573a\u7684\u91cd\u8981\u6e20\u9053\u4e4b\u4e00\u3002\u65e0\u8bba\u662f\u673a\u68b0\u8bbe\u5907\u3001\u6c7d\u8f66\u914d\u4ef6\u3001\u94a2\u6750\u3001\u7535\u5b50\u4ea7\u54c1\uff0c\u8fd8\u662f\u6d88\u8d39\u54c1\u884c\u4e1a\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u6d77\u5916\u91c7\u8d2d\u5546\u90fd\u4f1a\u901a\u8fc7Facebook\u4e86\u89e3\u4f9b\u5e94\u5546\u3001\u6d4f\u89c8\u4ea7\u54c1\u4fe1\u606f\uff0c\u5e76\u4e0e\u4f01\u4e1a\u5efa\u7acb\u8054\u7cfb\u3002<\/p>\n<p 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data-spread=\"false\">\n<li>\u8986\u76d6\u5168\u7403\u591a\u4e2a\u56fd\u5bb6\u548c\u5730\u533a<\/li>\n<li>\u53ef\u4ee5\u7cbe\u51c6\u5b9a\u4f4d\u76ee\u6807\u5ba2\u6237<\/li>\n<li>\u652f\u6301\u56fe\u7247\u3001\u89c6\u9891\u3001\u77ed\u89c6\u9891\u7b49\u591a\u79cd\u5185\u5bb9\u5f62\u5f0f<\/li>\n<li>\u6709\u5229\u4e8e\u54c1\u724c\u957f\u671f\u66dd\u5149<\/li>\n<li>\u53ef\u4ee5\u4e0eGoogle\u63a8\u5e7f\u5f62\u6210\u4e92\u8865<\/li>\n<li>\u652f\u6301\u5e7f\u544a\u6295\u653e\u548c\u81ea\u7136\u8fd0\u8425\u76f8\u7ed3\u5408<\/li>\n<\/ul>\n<p>\u5bf9\u4e8e\u5916\u8d38\u4f01\u4e1a\u800c\u8a00\uff0cFacebook\u4e0d\u4ec5\u662f\u4e00\u4e2a\u793e\u4ea4\u5e73\u53f0\uff0c\u66f4\u662f\u4e00\u4e2a\u6301\u7eed\u83b7\u53d6\u6d77\u5916\u5ba2\u6237\u7684\u91cd\u8981\u8425\u9500\u6e20\u9053\u3002<\/p>\n<h1>\u4e00\u3001\u5b8c\u5584\u4f01\u4e1aFacebook\u4e3b\u9875<\/h1>\n<p class=\"isSelectedEnd\">\u4f01\u4e1a\u4e3b\u9875\u76f8\u5f53\u4e8e\u54c1\u724c\u5728Facebook\u4e0a\u7684\u5b98\u65b9\u5c55\u793a\u7a97\u53e3\u3002<\/p>\n<p class=\"isSelectedEnd\">\u5efa\u8bae\u5b8c\u5584\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n<ul data-spread=\"false\">\n<li>\u4f01\u4e1aLogo<\/li>\n<li>\u54c1\u724cBanner\u56fe\u7247<\/li>\n<li>Profil de l'entreprise<\/li>\n<li>\u5b98\u65b9\u7f51\u7ad9\u94fe\u63a5<\/li>\n<li>Adresse e-mail de contact<\/li>\n<li>WhatsApp\u8054\u7cfb\u65b9\u5f0f<\/li>\n<li>\u516c\u53f8\u5730\u5740<\/li>\n<li>\u4e3b\u8425\u4ea7\u54c1\u4ecb\u7ecd<\/li>\n<\/ul>\n<p>\u540c\u65f6\u4fdd\u6301\u4e3b\u9875\u98ce\u683c\u7edf\u4e00\uff0c\u589e\u5f3a\u54c1\u724c\u4e13\u4e1a\u5f62\u8c61\u3002<\/p>\n<h1>\u4e8c\u3001\u6301\u7eed\u53d1\u5e03\u4f18\u8d28\u5185\u5bb9<\/h1>\n<p class=\"isSelectedEnd\">\u5f88\u591a\u4f01\u4e1a\u6ce8\u518cFacebook\u4e3b\u9875\u540e\uff0c\u5f88\u5c11\u66f4\u65b0\u5185\u5bb9\uff0c\u8fd9\u6837\u5f88\u96be\u5438\u5f15\u7528\u6237\u5173\u6ce8\u3002<\/p>\n<p class=\"isSelectedEnd\">\u5efa\u8bae\u6bcf\u5468\u6301\u7eed\u53d1\u5e03\u5185\u5bb9\uff0c\u4f8b\u5982\uff1a<\/p>\n<h3>Vitrine des produits<\/h3>\n<p class=\"isSelectedEnd\">\u5c55\u793a\u4ea7\u54c1\u7ec6\u8282\u3001\u529f\u80fd\u7279\u70b9\u3001\u751f\u4ea7\u5de5\u827a\u7b49\u3002<\/p>\n<h3>Vues r\u00e9elles de l'usine<\/h3>\n<p class=\"isSelectedEnd\">\u5206\u4eab\u751f\u4ea7\u8f66\u95f4\u3001\u8bbe\u5907\u3001\u8d28\u68c0\u6d41\u7a0b\uff0c\u8ba9\u5ba2\u6237\u66f4\u52a0\u4fe1\u4efb\u4f01\u4e1a\u5b9e\u529b\u3002<\/p>\n<h3>Exemples d'exp\u00e9ditions<\/h3>\n<p class=\"isSelectedEnd\">\u5c55\u793a\u88c5\u67dc\u3001\u53d1\u8d27\u3001\u51fa\u53e3\u6848\u4f8b\uff0c\u63d0\u9ad8\u5ba2\u6237\u4fe1\u4efb\u611f\u3002<\/p>\n<h3>Cas clients<\/h3>\n<p class=\"isSelectedEnd\">\u5206\u4eab\u5408\u4f5c\u9879\u76ee\u548c\u5ba2\u6237\u53cd\u9988\uff0c\u589e\u5f3a\u54c1\u724c\u5f71\u54cd\u529b\u3002<\/p>\n<h3>Connaissance du secteur<\/h3>\n<p class=\"isSelectedEnd\">\u53d1\u5e03\u91c7\u8d2d\u6307\u5357\u3001\u884c\u4e1a\u8d8b\u52bf\u3001\u6280\u672f\u6587\u7ae0\u7b49\u4e13\u4e1a\u5185\u5bb9\uff0c\u63d0\u9ad8\u4e3b\u9875\u6d3b\u8dc3\u5ea6\u3002<\/p>\n<p>\u6301\u7eed\u8f93\u51fa\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u6709\u52a9\u4e8e\u79ef\u7d2f\u7c89\u4e1d\u5e76\u63d0\u9ad8\u81ea\u7136\u66dd\u5149\u3002<\/p>\n<h1>\u4e09\u3001\u5229\u7528\u77ed\u89c6\u9891\u63d0\u5347\u4f20\u64ad\u6548\u679c<\/h1>\n<p class=\"isSelectedEnd\">\u8fd1\u5e74\u6765\uff0c\u89c6\u9891\u5185\u5bb9\u5728Facebook\u4e0a\u7684\u4e92\u52a8\u7387\u660e\u663e\u9ad8\u4e8e\u666e\u901a\u56fe\u7247\u3002<\/p>\n<p class=\"isSelectedEnd\">\u5efa\u8bae\u62cd\u6444\u4ee5\u4e0b\u7c7b\u578b\u7684\u89c6\u9891\uff1a<\/p>\n<ul data-spread=\"false\">\n<li>D\u00e9monstration du produit<\/li>\n<li>Visite de l'usine<\/li>\n<li>\u8bbe\u5907\u8fd0\u884c\u8fc7\u7a0b<\/li>\n<li>Lieu d'exp\u00e9dition<\/li>\n<li>Cas clients<\/li>\n<li>Explications techniques<\/li>\n<\/ul>\n<p>\u89c6\u9891\u65f6\u957f\u5efa\u8bae\u63a7\u5236\u572830\u79d2\u81f32\u5206\u949f\u4e4b\u95f4\uff0c\u5e76\u6dfb\u52a0\u82f1\u6587\u5b57\u5e55\uff0c\u65b9\u4fbf\u6d77\u5916\u7528\u6237\u89c2\u770b\u3002<\/p>\n<h1>\u56db\u3001\u5408\u7406\u6295\u653eFacebook\u5e7f\u544a<\/h1>\n<p class=\"isSelectedEnd\">\u9664\u4e86\u81ea\u7136\u8fd0\u8425\uff0cFacebook\u5e7f\u544a\u4e5f\u662f\u5feb\u901f\u83b7\u53d6\u5ba2\u6237\u7684\u91cd\u8981\u65b9\u5f0f\u3002<\/p>\n<p class=\"isSelectedEnd\">\u5e38\u89c1\u5e7f\u544a\u76ee\u6807\u5305\u62ec\uff1a<\/p>\n<ul data-spread=\"false\">\n<li>Visibilit\u00e9 de la marque<\/li>\n<li>\u7f51\u7ad9\u8bbf\u95ee<\/li>\n<li>\u7559\u8d44\u83b7\u5ba2<\/li>\n<li>Renseignements<\/li>\n<li>\u89c6\u9891\u64ad\u653e<\/li>\n<li>Promotion des produits<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">\u5e7f\u544a\u6295\u653e\u65f6\u53ef\u4ee5\u6839\u636e\u4ee5\u4e0b\u6761\u4ef6\u7cbe\u51c6\u5b9a\u4f4d\u5ba2\u6237\uff1a<\/p>\n<ul data-spread=\"false\">\n<li>\u56fd\u5bb6\u548c\u5730\u533a<\/li>\n<li>\u884c\u4e1a\u7c7b\u522b<\/li>\n<li>Mots-cl\u00e9s d'int\u00e9r\u00eat<\/li>\n<li>\u4f01\u4e1a\u804c\u4f4d<\/li>\n<li>\u5e74\u9f84<\/li>\n<li>\u8bed\u8a00<\/li>\n<\/ul>\n<p>\u4f8b\u5982\uff0c\u673a\u68b0\u8bbe\u5907\u4f01\u4e1a\u53ef\u4ee5\u91cd\u70b9\u8986\u76d6\u5de5\u7a0b\u673a\u68b0\u3001\u5efa\u7b51\u8bbe\u5907\u3001\u5236\u9020\u4e1a\u7b49\u76f8\u5173\u4eba\u7fa4\uff0c\u63d0\u9ad8\u5e7f\u544a\u6295\u653e\u7684\u7cbe\u51c6\u5ea6\u3002<\/p>\n<h1>\u4e94\u3001\u5f15\u5bfc\u5ba2\u6237\u8bbf\u95ee\u5916\u8d38\u72ec\u7acb\u7ad9<\/h1>\n<p class=\"isSelectedEnd\">Facebook\u4e3b\u9875\u7684\u6700\u7ec8\u76ee\u6807\u5e76\u4e0d\u662f\u589e\u52a0\u70b9\u8d5e\u6570\u91cf\uff0c\u800c\u662f\u5c06\u6f5c\u5728\u5ba2\u6237\u5f15\u5bfc\u81f3\u4f01\u4e1a\u72ec\u7acb\u7ad9\u3002<\/p>\n<p class=\"isSelectedEnd\">\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u5b9e\u73b0\uff1a<\/p>\n<ul data-spread=\"false\">\n<li>\u5728\u5e16\u5b50\u4e2d\u6dfb\u52a0\u7f51\u7ad9\u94fe\u63a5<\/li>\n<li>\u8bbe\u7f6e\u4e3b\u9875\u6309\u94ae\u4e3a\u201c\u8bbf\u95ee\u7f51\u7ad9\u201d<\/li>\n<li>\u5e7f\u544a\u76f4\u63a5\u8df3\u8f6c\u4ea7\u54c1\u9875\u9762<\/li>\n<li>\u5206\u4eab\u884c\u4e1a\u6587\u7ae0\u548c\u89e3\u51b3\u65b9\u6848<\/li>\n<li>\u53d1\u5e03\u6848\u4f8b\u5185\u5bb9\u5438\u5f15\u5ba2\u6237\u70b9\u51fb<\/li>\n<\/ul>\n<p>\u72ec\u7acb\u7ad9\u80fd\u591f\u627f\u8f7d\u66f4\u5b8c\u6574\u7684\u4ea7\u54c1\u4fe1\u606f\u548c\u8be2\u76d8\u7cfb\u7edf\uff0c\u63d0\u9ad8\u5ba2\u6237\u8f6c\u5316\u7387\u3002<\/p>\n<h1>\u516d\u3001\u53ca\u65f6\u56de\u590d\u5ba2\u6237\u54a8\u8be2<\/h1>\n<p class=\"isSelectedEnd\">Facebook Messenger\u662f\u6d77\u5916\u5ba2\u6237\u5e38\u7528\u7684\u6c9f\u901a\u5de5\u5177\u4e4b\u4e00\u3002<\/p>\n<p class=\"isSelectedEnd\">Recommandation :<\/p>\n<ul data-spread=\"false\">\n<li>\u4fdd\u6301\u8f83\u5feb\u7684\u56de\u590d\u901f\u5ea6<\/li>\n<li>\u4f7f\u7528\u4e13\u4e1a\u82f1\u6587\u6c9f\u901a<\/li>\n<li>\u63d0\u4f9b\u4ea7\u54c1\u8d44\u6599\u548c\u62a5\u4ef7<\/li>\n<li>\u6839\u636e\u5ba2\u6237\u9700\u6c42\u63a8\u8350\u4ea7\u54c1<\/li>\n<li>\u5f15\u5bfc\u5ba2\u6237\u7559\u4e0b\u90ae\u7bb1\u6216WhatsApp\u8054\u7cfb\u65b9\u5f0f<\/li>\n<\/ul>\n<p>\u5feb\u901f\u54cd\u5e94\u4e0d\u4ec5\u80fd\u591f\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\uff0c\u4e5f\u6709\u52a9\u4e8e\u63d0\u9ad8\u6210\u4ea4\u673a\u4f1a\u3002<\/p>\n<h1>\u4e03\u3001\u7ed3\u5408Google SEO\u548cGoogle Ads\u5171\u540c\u83b7\u5ba2<\/h1>\n<p class=\"isSelectedEnd\">Facebook\u63a8\u5e7f\u867d\u7136\u80fd\u591f\u63d0\u5347\u54c1\u724c\u66dd\u5149\uff0c\u4f46\u5f88\u591a\u91c7\u8d2d\u5546\u4ecd\u7136\u4f1a\u901a\u8fc7Google\u641c\u7d22\u4f01\u4e1a\u4fe1\u606f\u3002<\/p>\n<p class=\"isSelectedEnd\">\u56e0\u6b64\u5efa\u8bae\u540c\u65f6\u5f00\u5c55\uff1a<\/p>\n<ul data-spread=\"false\">\n<li>Optimisation SEO d'un site web ind\u00e9pendant de commerce ext\u00e9rieur<\/li>\n<li>Google Ads\u5173\u952e\u8bcd\u5e7f\u544a<\/li>\n<li>Facebook\u4e3b\u9875\u8fd0\u8425<\/li>\n<li>Facebook\u5e7f\u544a\u63a8\u5e7f<\/li>\n<\/ul>\n<p>\u591a\u6e20\u9053\u8425\u9500\u80fd\u591f\u63d0\u9ad8\u54c1\u724c\u53ef\u4fe1\u5ea6\uff0c\u8986\u76d6\u5ba2\u6237\u4e0d\u540c\u7684\u91c7\u8d2d\u8def\u5f84\uff0c\u5b9e\u73b0\u66f4\u7a33\u5b9a\u7684\u6d77\u5916\u83b7\u5ba2\u3002<\/p>\n<h1>Facebook\u6d77\u5916\u63a8\u5e7f\u5e38\u89c1\u95ee\u9898<\/h1>\n<h2>Facebook\u63a8\u5e7f\u591a\u4e45\u80fd\u591f\u770b\u5230\u6548\u679c\uff1f<\/h2>\n<p 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class=\"isSelectedEnd\">Facebook\u66f4\u9002\u5408\u4e3b\u52a8\u5c55\u793a\u54c1\u724c\u548c\u4ea7\u54c1\uff0c\u6fc0\u53d1\u6f5c\u5728\u5ba2\u6237\u5174\u8da3\uff1bGoogle\u63a8\u5e7f\u5219\u80fd\u591f\u8986\u76d6\u5df2\u6709\u91c7\u8d2d\u9700\u6c42\u7684\u7528\u6237\u3002\u4e24\u8005\u7ed3\u5408\uff0c\u53ef\u4ee5\u8986\u76d6\u5ba2\u6237\u4ece\u8ba4\u77e5\u5230\u91c7\u8d2d\u7684\u5b8c\u6574\u8fc7\u7a0b\u3002<\/p>\n<h1>\u5c71\u4e1c\u5916\u8054\u52a9\u529b\u4f01\u4e1a\u5f00\u5c55Facebook\u6d77\u5916\u8425\u9500<\/h1>\n<p class=\"isSelectedEnd\">\u5c71\u4e1c\u5916\u8054\u4e13\u6ce8\u4e8e\u5916\u8d38\u6570\u5b57\u8425\u9500\u670d\u52a1\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e00\u7ad9\u5f0f\u6d77\u5916\u63a8\u5e7f\u89e3\u51b3\u65b9\u6848\uff0c\u5305\u62ec\uff1a<\/p>\n<ul data-spread=\"false\">\n<li>Facebook\u4f01\u4e1a\u4e3b\u9875\u642d\u5efa\u4e0e\u8fd0\u8425<\/li>\n<li>Placement des publicit\u00e9s sur Facebook<\/li>\n<li>Construction d'un site web ind\u00e9pendant pour le commerce ext\u00e9rieur<\/li>\n<li>Optimisation du r\u00e9f\u00e9rencement sur Google<\/li>\n<li>Promotion des annonces Google<\/li>\n<li>TikTok Overseas Marketing<\/li>\n<li>Cr\u00e9ation de sites web multilingues<\/li>\n<li>D\u00e9veloppement de sites web WordPress destin\u00e9s au commerce international<\/li>\n<\/ul>\n<p>\u6211\u4eec\u6839\u636e\u4f01\u4e1a\u4ea7\u54c1\u7279\u70b9\u548c\u76ee\u6807\u5e02\u573a\u5236\u5b9a\u63a8\u5e7f\u7b56\u7565\uff0c\u5e2e\u52a9\u4f01\u4e1a\u63d0\u5347\u54c1\u724c\u66dd\u5149\u3001\u5438\u5f15\u7cbe\u51c6\u6d77\u5916\u5ba2\u6237\uff0c\u5b9e\u73b0\u957f\u671f\u7a33\u5b9a\u7684\u8be2\u76d8\u589e\u957f\u3002<\/p>\n<h1>remarques finales<\/h1>\n<p class=\"isSelectedEnd\">Facebook\u5df2\u7ecf\u6210\u4e3a\u5168\u7403\u91cd\u8981\u7684\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u4e5f\u662f\u5916\u8d38\u4f01\u4e1a\u83b7\u53d6\u56fd\u9645\u5ba2\u6237\u7684\u91cd\u8981\u6e20\u9053\u3002\u901a\u8fc7\u5b8c\u5584\u4f01\u4e1a\u4e3b\u9875\u3001\u6301\u7eed\u53d1\u5e03\u4f18\u8d28\u5185\u5bb9\u3001\u5408\u7406\u6295\u653e\u5e7f\u544a\uff0c\u5e76\u4e0e\u72ec\u7acb\u7ad9\u3001Google SEO\u548cGoogle Ads\u534f\u540c\u8fd0\u8425\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4e0d\u65ad\u6269\u5927\u54c1\u724c\u5f71\u54cd\u529b\uff0c\u5438\u5f15\u66f4\u591a\u6d77\u5916\u91c7\u8d2d\u5546\uff0c\u63d0\u9ad8\u8be2\u76d8\u548c\u6210\u4ea4\u673a\u4f1a\u3002<\/p>\n<p>\u5bf9\u4e8e\u5e0c\u671b\u957f\u671f\u5e03\u5c40\u6d77\u5916\u5e02\u573a\u7684\u4f01\u4e1a\u6765\u8bf4\uff0cFacebook\u63a8\u5e7f\u4e0d\u4ec5\u662f\u54c1\u724c\u5ba3\u4f20\u5de5\u5177\uff0c\u66f4\u662f\u5efa\u7acb\u56fd\u9645\u5ba2\u6237\u8d44\u6e90\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Comment mener une campagne de promotion \u00e0 l'international sur Facebook ? Cet article explique en d\u00e9tail comment les entreprises de commerce ext\u00e9rieur peuvent utiliser Facebook pour leur marketing \u00e0 l'international, notamment en ce qui concerne la gestion de la page d'entreprise, la strat\u00e9gie de contenu, la diffusion de publicit\u00e9s sur Facebook, la prospection de clients et les techniques de marketing, afin d'aider les entreprises \u00e0 accro\u00eetre la visibilit\u00e9 de leur marque et \u00e0 g\u00e9n\u00e9rer davantage de demandes de renseignements \u00e0 l'international.<\/p>","protected":false},"author":1,"featured_media":4799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Facebook\u6d77\u5916\u63a8\u5e7f\u600e\u4e48\u505a\uff1f\u5916\u8d38\u4f01\u4e1aFacebook\u8425\u9500\u5168\u653b\u7565","_seopress_titles_desc":"Facebook\u6d77\u5916\u63a8\u5e7f\u600e\u4e48\u505a\uff1f\u672c\u6587\u8be6\u7ec6\u4ecb\u7ecd\u5916\u8d38\u4f01\u4e1a\u5982\u4f55\u5229\u7528Facebook\u8fdb\u884c\u6d77\u5916\u8425\u9500\uff0c\u5305\u62ec\u4e3b\u9875\u8fd0\u8425\u3001\u5185\u5bb9\u7b56\u5212\u3001Facebook\u5e7f\u544a\u6295\u653e\u3001\u5ba2\u6237\u5f00\u53d1\u53ca\u8425\u9500\u6280\u5de7\uff0c\u5e2e\u52a9\u4f01\u4e1a\u63d0\u5347\u54c1\u724c\u66dd\u5149\uff0c\u83b7\u53d6\u66f4\u591a\u6d77\u5916\u8be2\u76d8\u3002","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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