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\u062a\u0628\u0633\u064a\u0637 \u0645\u0646\u0637\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u062d\u062f\u0648\u062f: \u0644\u0627 \u0646\u0645\u0644\u0623 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u063a\u064a\u0631 \u0645\u0647\u0645\u0629\u060c \u0628\u0644 \u0646\u0646\u062a\u062c \u0641\u0642\u0637 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u062c\u0647 \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p>\u0645\u062d\u062a\u0648\u0649 B2B \u0645\u062a\u062e\u0635\u0635\u060c \u0644\u0627 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0643\u0645 \u0628\u0644 \u0639\u0644\u0649 \u0627\u0644\u062f\u0642\u0629. \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0645\u062d\u062a\u0648\u0627\u0646\u0627 \u0647\u064a:<strong>\u062d\u062f\u062f \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0623\u0648\u0644\u0627\u064b\u060c \u062b\u0645 \u0642\u0645 \u0628\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/strong>.<\/p>\n<p><strong>1. \u0627\u0644\u0628\u062d\u062b \u0623\u0648\u0644\u0627\u064b\u060c \u062b\u0645 \u0627\u0644\u0625\u0628\u062f\u0627\u0639<\/strong><\/p>\n<p>\u0642\u0628\u0644 \u0628\u062f\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u060c \u0646\u062d\u0631\u0635 \u0623\u0648\u0644\u0627\u064b \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0648\u0641\u0626\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646\u060c \u0648\u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0627\u062c\u0647\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0630\u0644\u0643 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0646\u0645\u0637\u064a\u0629 \u0623\u0648 \u0627\u0644\u0631\u0648\u062a\u064a\u0646\u064a\u060c \u0648\u0636\u0645\u0627\u0646 \u0623\u0646 \u064a\u062e\u062f\u0645 \u0643\u0644 \u0645\u062d\u062a\u0648\u0649 \u0647\u062f\u0641 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p><strong>2. \u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0646 \u00ab\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0634\u0631\u0643\u0629\u00bb \u0625\u0644\u0649 \u00ab\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u00bb<\/strong><\/p>\n<p>\u062a\u062c\u0646\u0628 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0637\u0631\u064a\u0642\u0629 \u0623\u062d\u0627\u062f\u064a\u0629 \u0627\u0644\u062c\u0627\u0646\u0628\u060c \u0648\u062d\u0648\u0651\u0644 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u0642\u0646\u064a\u0627\u062a\u0647\u0627 \u0648\u062e\u0628\u0631\u0627\u062a\u0647\u0627 \u0625\u0644\u0649 \u0642\u064a\u0645\u0629 \u0645\u0644\u0645\u0648\u0633\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621: \u0643\u062b\u0631\u0629 \u0627\u0644\u0645\u0639\u062f\u0627\u062a = \u0645\u0631\u0648\u0646\u0629 \u0641\u064a \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0648\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0633\u0644\u064a\u0645\u061b \u0641\u0631\u064a\u0642 \u062a\u0642\u0646\u064a \u0642\u0648\u064a = \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0635\u0639\u0628\u0629 \u0641\u064a \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639\u061b \u062e\u0628\u0631\u0629 \u0648\u0627\u0633\u0639\u0629 = \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u062a\u0642\u0644\u064a\u0644 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p><strong>3. \u0645\u0635\u0641\u0648\u0641\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0633\u062f\u0627\u0633\u064a\u0629 \u0627\u0644\u0623\u0628\u0639\u0627\u062f\u060c \u0648\u0628\u0646\u0627\u0621 \u0642\u0627\u0639\u062f\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u0634\u0631\u0643\u0627\u062a<\/strong><\/p>\n<p>\u0646\u0642\u0648\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0646\u0638\u0627\u0645 \u0645\u062d\u062a\u0648\u0649 \u0645\u0648\u062d\u062f \u0648\u0645\u0642\u0646\u0646 \u064a\u063a\u0637\u064a \u0628\u0634\u0643\u0644 \u0634\u0627\u0645\u0644 \u062c\u0645\u064a\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062e\u0644\u0641\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a: \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629\u060c \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0641\u064a \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u060c \u0648\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062e\u0635\u0635\u0629\u060c \u0648\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629. \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0635\u0641\u062d\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u0645\u062b\u0627\u0628\u0629 \u0642\u0627\u0639\u062f\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0631\u0633\u0645\u064a\u0629 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\u0628\u062f\u0642\u0629<\/h2>\n<p>\u0628\u0639\u062f \u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0646 \u0625\u0631\u0633\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0646\u0628\u062f\u0623 \u0641\u064a \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0645\u0639 \u0625\u062f\u0627\u0631\u0629 \u062f\u0642\u064a\u0642\u0629 \u0637\u0648\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0648\u0631\u0641\u0636 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a.<\/p>\n<p><strong>1. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0628\u0639\u0646\u0627\u064a\u0629\u060c \u0648\u0639\u062f\u0645 \u0627\u0644\u062a\u0646\u0627\u0641\u0633 \u0639\u0644\u0649 \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629<\/strong><\/p>\n<p>\u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0639\u0631\u0636 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0639 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f\u060c \u0648\u0641\u0631\u0632 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0633\u0628 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u062f\u0648\u0646 \u0627\u0644\u0627\u0643\u062a\u0641\u0627\u0621 \u0628\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 (CPL) \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u060c \u0645\u0639 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u062a\u0639 \u0628\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0643\u0628\u064a\u0631\u0629 \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0639\u0627\u0644\u064a\u0629.<\/p>\n<p><strong>2. \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0628\u062f\u0642\u0629\u060c \u0648\u0627\u0644\u0642\u0636\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629<\/strong><\/p>\n<p>\u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0627\u0644\u0641\u0626\u0627\u062a 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\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0643\u0647\u062f\u0641<\/strong><\/p>\n<p>\u0644\u0627 \u0646\u0643\u062a\u0641\u064a \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0637\u062d\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u062a\u0639\u0631\u0636 \u0648\u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPL)\u060c \u0628\u0644 \u0646\u062a\u0627\u0628\u0639 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062b\u0644 \u062c\u0648\u062f\u0629 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