{"id":4427,"date":"2026-03-16T09:37:36","date_gmt":"2026-03-16T01:37:36","guid":{"rendered":"http:\/\/www.sd-qq.com\/?p=4427"},"modified":"2026-03-16T09:41:59","modified_gmt":"2026-03-16T01:41:59","slug":"saas-vs-wordpress-cross-border-ecommerce-website","status":"publish","type":"post","link":"http:\/\/www.sd-qq.com\/en\/saas-vs-wordpress-cross-border-ecommerce-website\/","title":{"rendered":"SaaS system or WordPress?Why 90%'s headline cross-border sellers finally choose WordPress?"},"content":{"rendered":"<p data-start=\"569\" data-end=\"600\">In the cross-border e-commerce industry<strong data-start=\"578\" data-end=\"589\">Standalone website construction method<\/strong>There are usually two dominant models:<\/p>\n<ul data-start=\"602\" data-end=\"655\">\n<li data-section-id=\"pvzf4n\" data-start=\"602\" data-end=\"629\">\n<p data-start=\"604\" data-end=\"629\"><strong data-start=\"604\" data-end=\"616\">SaaS website building system<\/strong>(e.g. Shopify, etc.)<\/p>\n<\/li>\n<li data-section-id=\"7vpsnp\" data-start=\"630\" data-end=\"655\">\n<p data-start=\"632\" data-end=\"655\"><strong data-start=\"632\" data-end=\"642\">open source website builder<\/strong>(e.g. WordPress)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"657\" data-end=\"774\">For companies just entering the cross-border e-commerce space, how to choose a website building solution is often one of the most critical decisions. In recent years, more and more mature cross-border sellers have begun to migrate from SaaS systems to <strong data-start=\"724\" data-end=\"741\">WordPress Standalone<\/strong>, behind which reflects a rethinking of brand control, SEO traffic and long-term operating costs.<\/p>\n<h1 data-section-id=\"3ainny\" data-start=\"781\" data-end=\"810\">First, what is SaaS to build a website? What is WordPress build site?<\/h1>\n<p data-start=\"812\" data-end=\"893\">SaaS website building system (Software as a Service) is a platform that provides website building services through a subscription model, which allows users to quickly launch a website without having to purchase a server or carry out complex development.<\/p>\n<p data-start=\"895\" data-end=\"902\">Common features include:<\/p>\n<ul data-start=\"904\" data-end=\"938\">\n<li data-section-id=\"s3tqcm\" data-start=\"904\" data-end=\"912\">\n<p data-start=\"906\" data-end=\"912\">Rapid deployment<\/p>\n<\/li>\n<li data-section-id=\"1xqfgfm\" data-start=\"913\" data-end=\"926\">\n<p data-start=\"915\" data-end=\"926\">System maintenance is the responsibility of the Platform<\/p>\n<\/li>\n<li data-section-id=\"1ioxmkj\" data-start=\"927\" data-end=\"938\">\n<p data-start=\"929\" data-end=\"938\">Monthly or yearly payment<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"940\" data-end=\"995\">(indicates contrast) <strong data-start=\"942\" data-end=\"957\">WordPress website builder<\/strong> It is an open source website system that allows organizations to freely deploy servers and have full control over the structure, functionality, and data of the website.<\/p>\n<p data-start=\"997\" data-end=\"1005\">Its core features include:<\/p>\n<ul data-start=\"1007\" data-end=\"1038\">\n<li data-section-id=\"1p6eb70\" data-start=\"1007\" data-end=\"1015\">\n<p data-start=\"1009\" data-end=\"1015\">Open source and free<\/p>\n<\/li>\n<li data-section-id=\"1fwues5\" data-start=\"1016\" data-end=\"1025\">\n<p data-start=\"1018\" data-end=\"1025\">Highly customizable<\/p>\n<\/li>\n<li data-section-id=\"10tpuz5\" data-start=\"1026\" data-end=\"1038\">\n<p data-start=\"1028\" data-end=\"1038\">Full control of website data<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1040\" data-end=\"1048\">Looking at the nature of the technology:<\/p>\n<p data-start=\"1050\" data-end=\"1086\"><strong data-start=\"1050\" data-end=\"1086\">The SaaS model is more like \"renting\", while WordPress is more like \"buying\".<\/strong><\/p>\n<h1 data-section-id=\"b80ui7\" data-start=\"1093\" data-end=\"1115\">Second, why are more and more cross-border sellers giving up SaaS?<\/h1>\n<p data-start=\"1117\" data-end=\"1157\">SaaS systems do have certain advantages in the early stages of business, but their limitations gradually emerge as the business scales up.<\/p>\n<p data-start=\"1159\" data-end=\"1166\">Key issues include:<\/p>\n<h3 data-section-id=\"4j1f05\" data-start=\"1168\" data-end=\"1182\">1 Increasing long-term costs<\/h3>\n<p data-start=\"1184\" data-end=\"1204\">SaaS systems often use a subscription fee model, for example:<\/p>\n<ul data-start=\"1206\" data-end=\"1232\">\n<li data-section-id=\"1bnsmfi\" data-start=\"1206\" data-end=\"1214\">\n<p data-start=\"1208\" data-end=\"1214\">monthly fee<\/p>\n<\/li>\n<li data-section-id=\"1gp10lp\" data-start=\"1215\" data-end=\"1223\">\n<p data-start=\"1217\" data-end=\"1223\">trading commission<\/p>\n<\/li>\n<li data-section-id=\"7nhair\" data-start=\"1224\" data-end=\"1232\">\n<p data-start=\"1226\" data-end=\"1232\">plug-in (software)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1234\" data-end=\"1252\">As orders grow, overall costs continue to rise.<\/p>\n<p data-start=\"1254\" data-end=\"1278\">In contrast, WordPress sites only have major costs:<\/p>\n<ul data-start=\"1280\" data-end=\"1301\">\n<li data-section-id=\"1htnuvg\" data-start=\"1280\" data-end=\"1287\">\n<p data-start=\"1282\" data-end=\"1287\">server (computer)<\/p>\n<\/li>\n<li data-section-id=\"1q5cr8a\" data-start=\"1288\" data-end=\"1294\">\n<p data-start=\"1290\" data-end=\"1294\">domain name<\/p>\n<\/li>\n<li data-section-id=\"1n3hpsn\" data-start=\"1295\" data-end=\"1301\">\n<p data-start=\"1297\" data-end=\"1301\">Technical Maintenance<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1303\" data-end=\"1314\">Costs are more manageable in the long run.<\/p>\n<h3 data-section-id=\"kqmbx0\" data-start=\"1321\" data-end=\"1336\">2 Limited space for SEO optimization<\/h3>\n<p data-start=\"1338\" data-end=\"1377\">For cross-border e-commerce independent sites<strong data-start=\"1350\" data-end=\"1366\">Google SEO Traffic<\/strong>It is a very important channel for customer acquisition.<\/p>\n<p data-start=\"1379\" data-end=\"1402\">However, many SaaS platforms have limitations when it comes to SEO, for example:<\/p>\n<ul data-start=\"1404\" data-end=\"1449\">\n<li data-section-id=\"1so2psb\" data-start=\"1404\" data-end=\"1420\">\n<p data-start=\"1406\" data-end=\"1420\">URL structure is not fully customizable<\/p>\n<\/li>\n<li data-section-id=\"trlwpz\" data-start=\"1421\" data-end=\"1433\">\n<p data-start=\"1423\" data-end=\"1433\">Limited server control<\/p>\n<\/li>\n<li data-section-id=\"5fi92j\" data-start=\"1434\" data-end=\"1449\">\n<p data-start=\"1436\" data-end=\"1449\">Less room for technical SEO adjustments<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1451\" data-end=\"1477\">And WordPress has a clear advantage in SEO, for example:<\/p>\n<ul data-start=\"1479\" data-end=\"1516\">\n<li data-section-id=\"k7b9z2\" data-start=\"1479\" data-end=\"1491\">\n<p data-start=\"1481\" data-end=\"1491\">Complete control of the site structure<\/p>\n<\/li>\n<li data-section-id=\"o12vv7\" data-start=\"1492\" data-end=\"1504\">\n<p data-start=\"1494\" data-end=\"1504\">Free optimization of page speed<\/p>\n<\/li>\n<li data-section-id=\"1pqm6ns\" data-start=\"1505\" data-end=\"1516\">\n<p data-start=\"1507\" data-end=\"1516\">Flexible Configuration of SEO Plugins<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1518\" data-end=\"1558\">Therefore, many cross-border enterprises will choose <strong data-start=\"1530\" data-end=\"1547\">WordPress foreign trade website<\/strong>to make a long-term SEO layout.<\/p>\n<h3 data-section-id=\"1qejpbj\" data-start=\"1565\" data-end=\"1578\">3 Data control issues<\/h3>\n<p data-start=\"1580\" data-end=\"1606\">In SaaS platforms, website data is actually stored on the platform servers.<\/p>\n<p data-start=\"1608\" data-end=\"1613\">That means:<\/p>\n<ul data-start=\"1615\" data-end=\"1656\">\n<li data-section-id=\"1d7hd1s\" data-start=\"1615\" data-end=\"1628\">\n<p data-start=\"1617\" data-end=\"1628\">Website functionality limited by platform<\/p>\n<\/li>\n<li data-section-id=\"nmm72n\" data-start=\"1629\" data-end=\"1641\">\n<p data-start=\"1631\" data-end=\"1641\">Higher difficulty in data migration<\/p>\n<\/li>\n<li data-section-id=\"1gu9hsd\" data-start=\"1642\" data-end=\"1656\">\n<p data-start=\"1644\" data-end=\"1656\">Changes in platform rules may affect business<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1658\" data-end=\"1693\">Whereas WordPress belongs to a completely independent website system, the business is free to manage all the data.<\/p>\n<p data-start=\"1695\" data-end=\"1729\">For companies looking to build a long-term brand<strong data-start=\"1711\" data-end=\"1729\">Data control is a very important asset.<\/strong><\/p>\n<h1 data-section-id=\"146zrby\" data-start=\"1736\" data-end=\"1764\">Third, why WordPress has become a cross-border independent station mainstream program?<\/h1>\n<p data-start=\"1766\" data-end=\"1825\">Currently there are approximately <strong data-start=\"1772\" data-end=\"1797\">40% or above website using WordPress system<\/strong>. In the cross-border e-commerce industry, it is likewise one of the most common standalone site technology solutions.<\/p>\n<p data-start=\"1827\" data-end=\"1834\">The main reasons include:<\/p>\n<h2 data-section-id=\"2cxrea\" data-start=\"1841\" data-end=\"1854\">1 Strong SEO Capabilities<\/h2>\n<p data-start=\"1856\" data-end=\"1881\">WordPress is inherently suited for content marketing and search engine optimization.<\/p>\n<p data-start=\"1883\" data-end=\"1903\">This can be easily achieved through SEO plugins and technical optimization:<\/p>\n<ul data-start=\"1905\" data-end=\"1949\">\n<li data-section-id=\"1a1xnna\" data-start=\"1905\" data-end=\"1914\">\n<p data-start=\"1907\" data-end=\"1914\">Keyword Optimization<\/p>\n<\/li>\n<li data-section-id=\"1l47hra\" data-start=\"1915\" data-end=\"1925\">\n<p data-start=\"1917\" data-end=\"1925\">Page structure optimization<\/p>\n<\/li>\n<li data-section-id=\"1ynusy3\" data-start=\"1926\" data-end=\"1938\">\n<p data-start=\"1928\" data-end=\"1938\">Automatic generation of sitemaps<\/p>\n<\/li>\n<li data-section-id=\"pqxnnn\" data-start=\"1939\" data-end=\"1949\">\n<p data-start=\"1941\" data-end=\"1949\">Internal link structure management<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1951\" data-end=\"1970\">These features are important for getting long-term search traffic.<\/p>\n<h2 data-section-id=\"vfoxjc\" data-start=\"1977\" data-end=\"1991\">2 High degree of freedom to extend functionality<\/h2>\n<p data-start=\"1993\" data-end=\"2018\">WordPress has one of the largest plugin ecosystems in the world.<\/p>\n<p data-start=\"2020\" data-end=\"2037\">Common features are available through plugins, for example:<\/p>\n<ul data-start=\"2039\" data-end=\"2077\">\n<li data-section-id=\"19c5v6f\" data-start=\"2039\" data-end=\"2048\">\n<p data-start=\"2041\" data-end=\"2048\">Multi-language website<\/p>\n<\/li>\n<li data-section-id=\"15dl2p4\" data-start=\"2049\" data-end=\"2057\">\n<p data-start=\"2051\" data-end=\"2057\">online payment<\/p>\n<\/li>\n<li data-section-id=\"safj14\" data-start=\"2058\" data-end=\"2066\">\n<p data-start=\"2060\" data-end=\"2066\">Order Management<\/p>\n<\/li>\n<li data-section-id=\"1fkcf8x\" data-start=\"2067\" data-end=\"2077\">\n<p data-start=\"2069\" data-end=\"2077\">Email Marketing System<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2079\" data-end=\"2111\">This flexibility allows WordPress to adapt to different types of cross-border e-commerce businesses.<\/p>\n<h2 data-section-id=\"1p7j7oh\" data-start=\"2118\" data-end=\"2132\">3 Better suited to long-term brand development<\/h2>\n<p data-start=\"2134\" data-end=\"2170\">For companies looking to build a brand presence, an independent website is more than just a sales tool, it's the official brand website.<\/p>\n<p data-start=\"2172\" data-end=\"2190\">WordPress can help build businesses:<\/p>\n<ul data-start=\"2192\" data-end=\"2224\">\n<li data-section-id=\"1v69hz\" data-start=\"2192\" data-end=\"2202\">\n<p data-start=\"2194\" data-end=\"2202\">Branded Content Center<\/p>\n<\/li>\n<li data-section-id=\"17j1b7p\" data-start=\"2203\" data-end=\"2213\">\n<p data-start=\"2205\" data-end=\"2213\">Industry Knowledge Blog<\/p>\n<\/li>\n<li data-section-id=\"w9yn0i\" data-start=\"2214\" data-end=\"2224\">\n<p data-start=\"2216\" data-end=\"2224\">Product Display Platform<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2226\" data-end=\"2247\">Through continuous content output, you can continue to accumulate brand authority.<\/p>\n<h1 data-section-id=\"ht75zx\" data-start=\"2254\" data-end=\"2281\">SaaS vs WordPress website builder comparison<\/h1>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2283\" data-end=\"2449\">\n<thead data-start=\"2283\" data-end=\"2314\">\n<tr data-start=\"2283\" data-end=\"2314\">\n<th class=\"\" data-start=\"2283\" data-end=\"2290\" data-col-size=\"sm\">comparison dimension<\/th>\n<th class=\"\" data-start=\"2290\" data-end=\"2299\" data-col-size=\"sm\">SaaS website builder<\/th>\n<th class=\"\" data-start=\"2299\" data-end=\"2314\" data-col-size=\"sm\">WordPress website builder<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2329\" data-end=\"2449\">\n<tr data-start=\"2329\" data-end=\"2351\">\n<td data-start=\"2329\" data-end=\"2336\" data-col-size=\"sm\">Speed of website construction<\/td>\n<td data-col-size=\"sm\" data-start=\"2336\" data-end=\"2343\">Go live quickly<\/td>\n<td data-col-size=\"sm\" data-start=\"2343\" data-end=\"2351\">Deployment required<\/td>\n<\/tr>\n<tr data-start=\"2352\" data-end=\"2377\">\n<td data-start=\"2352\" data-end=\"2359\" data-col-size=\"sm\">cost structure<\/td>\n<td data-col-size=\"sm\" data-start=\"2359\" data-end=\"2368\">Ongoing subscription fees<\/td>\n<td data-col-size=\"sm\" data-start=\"2368\" data-end=\"2377\">Server costs<\/td>\n<\/tr>\n<tr data-start=\"2378\" data-end=\"2403\">\n<td data-start=\"2378\" data-end=\"2386\" data-col-size=\"sm\">SEO Capability<\/td>\n<td data-col-size=\"sm\" data-start=\"2386\" data-end=\"2394\">There are certain limitations<\/td>\n<td data-col-size=\"sm\" data-start=\"2394\" data-end=\"2403\">Fully optimizable<\/td>\n<\/tr>\n<tr data-start=\"2404\" data-end=\"2426\">\n<td data-start=\"2404\" data-end=\"2411\" data-col-size=\"sm\">data control<\/td>\n<td data-col-size=\"sm\" data-start=\"2411\" data-end=\"2418\">Platform Management<\/td>\n<td data-col-size=\"sm\" data-start=\"2418\" data-end=\"2426\">corporate autonomy<\/td>\n<\/tr>\n<tr data-start=\"2427\" data-end=\"2449\">\n<td data-start=\"2427\" data-end=\"2434\" data-col-size=\"sm\">Function Expansion<\/td>\n<td data-col-size=\"sm\" data-start=\"2434\" data-end=\"2441\">plug-in restricted<\/td>\n<td data-col-size=\"sm\" data-start=\"2441\" data-end=\"2449\">high degree of freedom<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p data-start=\"2451\" data-end=\"2456\">Taken together:<\/p>\n<p data-start=\"2458\" data-end=\"2493\"><strong data-start=\"2458\" data-end=\"2493\">SaaS is suitable for startup sellers, while WordPress is more suitable for long-term brand operations.<\/strong><\/p>\n<h1 data-section-id=\"1cvio2q\" data-start=\"2500\" data-end=\"2517\">Fifth, cross-border sellers how to choose the building program?<\/h1>\n<p data-start=\"2519\" data-end=\"2539\">Enterprises can refer to the following suggestions when choosing a website building system:<\/p>\n<p data-start=\"2541\" data-end=\"2557\"><strong data-start=\"2541\" data-end=\"2557\">Suitable for SaaS system companies:<\/strong><\/p>\n<ul data-start=\"2559\" data-end=\"2591\">\n<li data-section-id=\"1y8ojqz\" data-start=\"2559\" data-end=\"2571\">\n<p data-start=\"2561\" data-end=\"2571\">Just starting out in cross-border e-commerce<\/p>\n<\/li>\n<li data-section-id=\"st4pgq\" data-start=\"2572\" data-end=\"2582\">\n<p data-start=\"2574\" data-end=\"2582\">Limited technical resources<\/p>\n<\/li>\n<li data-section-id=\"lqltc8\" data-start=\"2583\" data-end=\"2591\">\n<p data-start=\"2585\" data-end=\"2591\">Need to go live fast<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2593\" data-end=\"2612\"><strong data-start=\"2593\" data-end=\"2612\">Suitable for WordPress businesses:<\/strong><\/p>\n<ul data-start=\"2614\" data-end=\"2648\">\n<li data-section-id=\"1ffmxt4\" data-start=\"2614\" data-end=\"2625\">\n<p data-start=\"2616\" data-end=\"2625\">Hope to be a brand for a long time<\/p>\n<\/li>\n<li data-section-id=\"10ui3hw\" data-start=\"2626\" data-end=\"2637\">\n<p data-start=\"2628\" data-end=\"2637\">Focus on SEO Traffic<\/p>\n<\/li>\n<li data-section-id=\"1j93t6h\" data-start=\"2638\" data-end=\"2648\">\n<p data-start=\"2640\" data-end=\"2648\">Highly customizable features required<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2650\" data-end=\"2686\">For most established cross-border sellers, WordPress is often the more long-term value option.<\/p>\n<h1 data-section-id=\"pbo900\" data-start=\"2693\" data-end=\"2708\">FAQ: Cross-border Independent Website Frequently Asked Questions<\/h1>\n<h3 data-section-id=\"1u2ugs7\" data-start=\"2710\" data-end=\"2733\">1. Do I need a technical team to build a WordPress website?<\/h3>\n<p data-start=\"2735\" data-end=\"2774\">Not necessarily. Many companies will choose a professional foreign trade website building service provider to build, and then the daily management by the operation team.<\/p>\n<h3 data-section-id=\"1mpo9pn\" data-start=\"2781\" data-end=\"2803\">2. Is WordPress suitable for cross-border e-commerce?<\/h3>\n<p data-start=\"2805\" data-end=\"2847\">Perfect for. With the WooCommerce plugin, WordPress can build complete e-commerce systems.<\/p>\n<h3 data-section-id=\"17ckkx5\" data-start=\"2854\" data-end=\"2871\">3. How long does it take to see the results of independent website SEO?<\/h3>\n<p data-start=\"2873\" data-end=\"2915\">Generally required <strong data-start=\"2878\" data-end=\"2887\">3 to 6 months<\/strong> It's only gradually that you get search traffic, but once you develop rankings, the traffic will be more consistent.<\/p>\n<p data-start=\"2928\" data-end=\"2972\">As the cross-border e-commerce industry continues to mature, more and more companies are starting to realize that <strong data-start=\"2953\" data-end=\"2971\">Importance of brand equity and traffic control<\/strong>.<\/p>\n<p data-start=\"2974\" data-end=\"3054\">With this trend, WordPress standalone sites are becoming the mainstream choice for cross-border sellers.<br data-start=\"3007\" data-end=\"3010\" \/>For companies looking to grow in the long term, having a fully autonomous and independent website will give them a significant advantage in future global competition.<\/p>","protected":false},"excerpt":{"rendered":"<p>For companies just entering the cross-border e-commerce space, how to choose a website building solution is often one of the most critical decisions. In recent years, more and more mature cross-border sellers have begun to migrate from SaaS systems to WordPress standalone sites, behind which reflects a rethinking of brand control, SEO traffic and long-term operating costs.<\/p>","protected":false},"author":1,"featured_media":4431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"SaaS\u7cfb\u7edf\u8fd8\u662fWordPress\uff1f\u4e3a\u4ec0\u4e4890%\u7684\u8de8\u5883\u5356\u5bb6\u6700\u7ec8\u9009\u62e9WordPress\u5efa\u7ad9","_seopress_titles_desc":"SaaS\u5efa\u7ad9\u548cWordPress\u72ec\u7acb\u7ad9\u6709\u4ec0\u4e48\u533a\u522b\uff1f\u672c\u6587\u6df1\u5ea6\u89e3\u6790\u8de8\u5883\u7535\u5546\u5efa\u7ad9\u65b9\u6848\uff0c\u5206\u6790\u4e3a\u4ec0\u4e48\u8d8a\u6765\u8d8a\u591a\u8de8\u5883\u5356\u5bb6\u9009\u62e9WordPress\u642d\u5efa\u72ec\u7acb\u7ad9\uff0c\u5b9e\u73b0\u54c1\u724c\u5316\u548c\u957f\u671f\u6d41\u91cf\u589e\u957f\u3002","_seopress_robots_index":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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