In the current environment of rising costs of foreign trade customer acquisition, more and more enterprises are returning to the essence - through theGoogle Independent Website ConstructionIn addition, we can build our own overseas customer acquisition position. Compared with relying on third-party platforms, independent websites are not only more controllable, but also more conducive to the long-term development of the brand and the accumulation of stable inquiries.
Shandong Outreach Network TechnologyGoogle independent site is not only a display site, but also foreign trade enterprises in the overseas market "digital headquarters".
First, what is Google independent station? Why do foreign trade enterprises?
Google independent sites, usually referred to asGoogle search engine as the core traffic sourceWe are a foreign trade website that continuously acquires active search traffic from overseas customers through SEO optimization, content layout and website structure design.
For foreign trade enterprises, the advantages of building a Google independent site are mainly reflected in:
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Not affected by fluctuations in platform rules and fees
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Customer data in your hands
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Sustainable access to accurate B-side sourcing traffic
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Beneficial to the long-term precipitation of corporate brands overseas
Compared with the "short-term placement type promotion", Google independent site is more suitable for the pursuit of long-term stable growth of foreign trade enterprises.
Second, the core elements of the construction of Google's independent station
A truly effective Google Independent site is not simply a set of templates, but needs to be built aroundSearch Engine Rules + Overseas User ExperienceSystematization is carried out.
1. the structure of the site in line with Google SEO logic
Clear column hierarchy, reasonable URL structure, good internal chain layout, is the basis of Google crawl and ranking.
2. Keyword-oriented page planning
From the home page, category pages to product pages, content pages, should be laid out around the target keywords to avoid duplication of content and weight dispersion.
3. Content is king, continuous output of high-quality pages
Through industry articles, solutions, news updates and other content, we continue to expand the site's keyword coverage and improve the overall weight.
4. Good access speed and mobile experience
Google is demanding more and more site loading speed and mobile-friendliness, which directly affects rankings and conversions.
Third, Google independent station ≠ only do the site, it is a long-term SEO project!
Many foreign trade enterprises in the construction of the station found that "the site has, but no inquiries," the fundamental reason is thatLack of consistent SEO operations.
Google Independent site building, by nature, is a long term process that includes:
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Keyword research and layout optimization
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Onsite SEO Continuous Adjustment
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Content is regularly updated and optimized
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Data Analytics and Strategy Iteration
Only the website construction and SEO operation synchronization to promote the independent station can really play the value of customer acquisition.
Fourth, Shandong outreach how to help foreign trade enterprises to create high-conversion Google independent station?
Shandong Outreach Network TechnologyFocus on foreign trade websites and Google SEO services, around the "can rank, can get customers, can be converted" goal, to help foreign trade enterprises from 0 to 1 build Google independent station system.
The advantages of our services include:
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Keyword and market analysis based on foreign trade industry
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SEO-oriented website structure design
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Focus on brand image and conversion path optimization
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Continuous content operation and data tracking optimization
Through the systematic Google independent station construction program, Shandong Outward Bound has helped a number of foreign trade enterprises to realize the steady growth of overseas inquiries.
Google standalone site, a long-term asset for foreign trade companies
In the age of fragmented traffic, theTruly a business-owned traffic asset, only standalone stationsThe following are some of the most important factors in the development of foreign trade. Through the construction of scientific Google independent station and continuous SEO optimization, foreign trade enterprises can establish a long-term, stable and reproducible customer acquisition system in the international market.
If you are planning a foreign trade website upgrade or a Google standalone site construction, theShandong Outreach Network TechnologyWith our professional experience, we would like to help your brand to continue to grow in the global market.
